itsu [grocery]
Product Associate
At itsu [grocery], I worked across consumer research, product development and creative strategy for the brand’s supermarket range.
One project explored how to challenge negative perceptions of instant noodles and communicate what made itsu’s products different. I developed advertising and brand partnership concepts using humour, illustration and storytelling to highlight the noodles’ ingredients, preparation methods and convenience.
Advertising concepts
Illustrated storytelling concepts
Poster concepts
