- Led go-to-market for the July 2026 launch, which reached 63,737 downloads. Content strategy that generated 2.8M+ views.
- Built a customer feedback system covering 1,600 items across support, cancellations, App Store reviews, Discord, Reddit and social.
- Product research and testing, an email design system, and frontend development on the conversational studio (20 pull requests, 13 merged).
Work
Four roles across music technology, software and consumer products, with case studies for the three that have material I can show. Earlier experience in cosmetics product development and gene therapy research is listed below.
- Co-founded a tool and website for saving and reusing web design references with AI coding tools.
- Analysed 1,349 comments from 868 people across 45 Reddit threads to identify the problems with visual references and inform the product.
- Feature development, interface changes and pull requests on the React application and Chrome extension.
- More than 100 hours of customer surveys and video interviews on packaging and flavour, informing packaging redesigns.
- Research into US and international expansion: packaging, consumer preferences and competitors.
- Principal component analysis and post-campaign analysis to assess marketing performance.
Sarah Creal Beauty
Product R&D / Operations
New York · January to June 2024
- Coordinated laboratory testing across the brand's first 12 SKUs, reviewing data against product claims and MoCRA requirements.
- Tracked competitor pricing, claims and launches.
Additional professional experience
Estée Lauder
Product Development Coordinator, Presidential Associate Internship
New York · June to August 2023
- Developed a product concept for the Asian market covering formulation, packaging, claims and positioning.
- Worked across Product Development, R&D, Packaging, Marketing and Regulatory on product launches.
MeiraGTx
Gene Therapy Research Assistant
New York and London · 2022 to 2023
- Preclinical AAV gene therapy research and assay development using iPSC-derived retinal organoids.